In November 1987, a small, no tiny, record label operating out of a flat in Bristol released Pristine Christine by The Sea Urchins, with the catalogue number Sarah 001. 8 years later, they threw a launch party for the release of Sarah 100 – a biographical booklet and compilation CD – and skipped off into the sunset. Rather than going out with a whimper, or compromise their ideals in an attempt to gain wider popularity, they chose to end it all in style.

People looked down their noses at them. To release on Sarah was to risk being labelled twee for all eternity. They never had mainstream hits, never made much money, and, outside of the dedicated and loyal band of followers/ customers they attracted, few people were aware of, or cared about, their existence. But none of that matters in the slightest now. Thankfully, the label has enjoyed a glowing re-appraisal in recent years and is now recognised for representing everything that was good about the independent scene. Clare Wadd and Matt Haynes were idealists, and they stuck to those ideals. They eschewed the 12-inch, releasing 7-inch singles, by bands they loved, and they kept prices low.